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JONATHAN CUDE

Creative Portfolio

When you've been a CCO for 16 years, it's hard to pick the creative examples for your own portfolio site. Here, I am sharing work that I either wrote, was the GCD on, or as ECD or CCO had a particular hand in shaping – along with work that I'm particularly proud that we, collectively, as an agency, were able to do. It may not always take a village, but it damn sure takes a team, and I've been fortunate throughout my career to lead some great teams. I am humbled to have been able to work with so many talented and generous clients, creatives, account people, strategists, producers, directors, and post-production professionals. Okay, maybe it does take a village.

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SUMMARY:
Highly awarded Creative Executive with 20+ years of experience leading teams working on brands from start-ups to Fortune 500.

PHILOSOPHY:
People don't inherently care about brands. They care about their ambitions, their hopes and desires. Through interesting, provocative ideas, successful brands create meaning in their customers' lives by understanding their motivations.

APPROACH:
Cultivate an inclusive environment of personal responsibility and autonomy where people endeavor to do the best work of their careers.

Experience

Brand Experience

MCKINNEY

Durham/NYC/LA/Dallas/Phoenix
2024 Ad Age Agency A-List
2024 Ad Age Best Places to Work

February 2024 – Current

Creative Chairman

May 2008 – February 2024

Chief Creative Officer

WIEDEN + KENNEDY

Portland, Oregon

May 1997 - September 2003

Copywriter

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September 2003 – December 2007

Group Creative Director, SVP

Category Experience

Insurance, Automotive, Athletic Footwear/Apparel, Beverage (Soft Drinks/Beer/Wine/Spirits), Confections, Fast Food, Casual Dining, Packaged Goods, Home Electronics, Retail, Entertainment + Media, Home Goods & Services, Telecommunications, Airlines, Real Estate, Travel/Hospitality, Health & Wellness, Financial Services, Life Sciences, Non-Profit

Work Covered & Featured

Awards

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(3x) Ad Age A-List Agency, Cannes Lions, One Show, Clios, D&AD, Webby's, Communication Arts, Creativity Campaign of the Year, Effies, Andy's Association of National Advertisers Awards, National Addy's, Shorty's, British Television Advertising Awards, MIXX Awards Campaign of the Year, Named to Adweek 50 List – Vital Leaders in Tech, Media & Marketing

Award Jury Experience

One Show, Effies, Addy's, MIXX, AICP, Best Ads on TV

Speaking Experience

Publications & Podcasts

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Education

The University of Texas as Austin

Bachelor of Science, Radio, Television & Film

The Creative Circus

Copywriting

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