JONATHAN CUDE
Creative Portfolio
When you've been a CCO for 16 years, it's hard to pick the creative examples for your own portfolio site. Here, I am sharing work that I either wrote, was the GCD on, or as ECD or CCO had a particular hand in shaping – along with work that I'm particularly proud that we, collectively, as an agency, were able to do. It may not always take a village, but it damn sure takes a team, and I've been fortunate throughout my career to lead some great teams. I am humbled to have been able to work with so many talented and generous clients, creatives, account people, strategists, producers, directors, and post-production professionals. Okay, maybe it does take a village.

SUMMARY:
Highly awarded Creative Executive with 20+ years of experience leading teams working on brands from start-ups to Fortune 500.
PHILOSOPHY:
People don't inherently care about brands. They care about their ambitions, their hopes and desires. Through interesting, provocative ideas, successful brands create meaning in their customers' lives by understanding their motivations.
APPROACH:
Cultivate an inclusive environment of personal responsibility and autonomy where people endeavor to do the best work of their careers.
Experience
Brand Experience
MCKINNEY
Durham/NYC/LA/Dallas/Phoenix
2024 Ad Age Agency A-List
2024 Ad Age Best Places to Work
February 2024 – Current
Creative Chairman
May 2008 – February 2024
Chief Creative Officer
WIEDEN + KENNEDY
Portland, Oregon
May 1997 - September 2003
Copywriter

September 2003 – December 2007
Group Creative Director, SVP
Category Experience
Insurance, Automotive, Athletic Footwear/Apparel, Beverage (Soft Drinks/Beer/Wine/Spirits), Confections, Fast Food, Casual Dining, Packaged Goods, Home Electronics, Retail, Entertainment + Media, Home Goods & Services, Telecommunications, Airlines, Real Estate, Travel/Hospitality, Health & Wellness, Financial Services, Life Sciences, Non-Profit
Work Covered & Featured
Awards

(3x) Ad Age A-List Agency, Cannes Lions, One Show, Clios, D&AD, Webby's, Communication Arts, Creativity Campaign of the Year, Effies, Andy's Association of National Advertisers Awards, National Addy's, Shorty's, British Television Advertising Awards, MIXX Awards Campaign of the Year, Named to Adweek 50 List – Vital Leaders in Tech, Media & Marketing
Award Jury Experience
One Show, Effies, Addy's, MIXX, AICP, Best Ads on TV
Speaking Experience
Publications & Podcasts

Marketing Today: "The Value of Fearlessness & Resiliency"
What Brands Stand to Lose by Not Taking a Stand
Tough Love: The Advertising Business Is Hard
What We're Missing When We Miss Sports